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Case studies

Things I’ve designed and shipped.

A fuller record of recent engagements: agentic products, design systems, product redesigns, and the engineering that ships them.

Diagram of the Peer app at the centre of a web of connected tools across email, calendar, accounting, CRM, project management, communication, storage, social media and analytics, with example automation tasks below

Product Lead, Fruity AI 2026

Peer

As Product Lead at Fruity AI, I designed and built Peer, an AI teammate that learns how you work, connects to the tools you already use, and runs repetitive tasks on demand or on a schedule, all in an isolated, secure environment.

Tendercore's Active Projects dashboard showing 48 calculations for 2026, a 31.45% win rate, total bid and won values in Danish kroner, and a month-by-month table of tender projects with status, deadline, estimator, winner and suggested price columns

Product Lead, Fruity AI 2025

Tendercore

As Product Lead at Fruity AI, I designed and built Tendercore, an AI tender assistant that reads every document, automates sub-vendor pricing, and assembles the Bill of Quantities, so bid teams can focus on the offer that wins the job instead of the admin around it.

Proem News marketing graphic reading 'Enrich articles with insights from the latest research papers', showing two news article cards with an inline AI 'science bot' answering reader questions, and the proem.ai logo

Product Design & Frontend 2024

Proem News

Proem News takes any piece of online content and enriches it with scientific insights from the latest research papers, so readers can pressure-test the news against real, peer-reviewed science. I worked on the product design and front end.

Lead Product Designer, Cactus Communications 2023

Paperpal

As Lead Product Designer at Cactus Communications, I shaped Paperpal, an AI academic writing assistant now used by 5M+ academics across 125+ countries. The core challenge: let AI live inside a critical writing surface, suggesting and rewriting, without ever breaking the author's trust.

Product Design & Frontend 2021

SOS Dansk Autohjælp

Redesigned SOS Dansk Autohjælp's roadside assistance intake as a mobile-first, self-service flow. Stranded drivers pinpoint their vehicle on a satellite map, describe the problem, and run guided self-diagnostics on their phone — freeing the call centre for the cases that actually need a human voice.